Centigrade was originally established in 1962 as Matamata Refrigeration Services. However as the business grew and technology within the industry changed, it was realised that the name of Matamata Refrigeration Services was limiting the understanding of the customer as to what Matamata Refrigeration Services actually offered. For example, customers often commented that they did not approach Matamata Refrigeration Services for heat pumps as they were unaware they offered these.
Therefore in November 2007 the company was rebranded to become Centigrade – temperature control specialists. It was felt the new corporate identity gave a more precise description to customers about what the business actually did.
The launch of the new brand coincided with a new 0800 CENTIGRADE phone number, the release of this website and extensive TV, radio and print advertising to ensure customers were aware that it was only a change of name.
The message was "same awesome team of people, quality products and excellent service…just a new name”.
The refrigeration and air conditioning industry is a specialist field that has its own apprenticeship and advanced trades qualifications. The apprenticeship is a 3-5 year qualification combining work experience and theory.
Centigrade ensure all technicians are adequately trained or are in training, to meet or exceed industry standards set by the relevant body. Such bodies can include the Refrigeration and Air Conditioning Authority, building guidelines, or Dairy Companies, depending on the installation.
Centigrade take pride in offering the complete package including sales, technical back up, 24 hour service and installation.
Centigrade was originally established in 1962 as Matamata Refrigeration Services. However as the business grew and technology within the industry changed, it was realised that the name of Matamata Refrigeration Services was limiting the understanding of the customer as to what Matamata Refrigeration Services actually offered. For example, customers often commented that they did not approach Matamata Refrigeration Services for heat pumps as they were unaware they offered these.
For further information on this please contact our service team.